Apply concealer around eyes. Water-resistant, light foundation kind of color. The idea is to remove natural shadows on your face to create a new shape. Lighten on the sides of your nose where it is darkest around your eye.
Apply matte white eyeshadow (or any light color you like) on entire lid. The reason you use matte is so you are not reflecting the light and showing your natural curves and eye shape.
Apply neutral matte eyeshadow ABOVE the crease. Blend well upwards.
Apply natural eyeshadow on the lower lid that mimics the color of you natural shadow. Basically, you are sculpting your eye shape.
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